Audible Japan Relaunch
Audible recently relaunched in the Japanese market with a new business model and content offering. I led the UX for this 9+ month, cross functional project.
Dates: Nov 2017 - Sept 2018
Role: Lead Designer, UX Manager
[English Fluency App]*
“Leave your fear behind: improve your English conversational skills on the go…” Audible launched an internal startup with the aim of helping ESL speakers improve English fluency. Combining ebooks and audiobooks in an immersion reader, users could listen to native English speakers while following along with highlighted text. This practice was shown to improve listening skills and lead to higher standardized test scores. *Due to confidentiality agreements I cannot use the name of this app in this case study.
Dates: Mar 2015 - Dec 2016
Role: Lead UX Designer; also Product Manager for 2 features